![]() ![]() And in an industry essentially governed by data-driven decisions, Spiegel often trusts his heuristics. He is known to change his mind from one minute to the next. The comment wasn’t really meant as a slight, but rather a reflection that Spiegel is unpredictable. Then, after a contemplative beat, this person continued, “But, anything is possible when it comes to Evan Spiegel.” Can Snap survive like this, I wondered? “It’s really hard to kill a company,” the former employee said to me. On earnings calls, for instance, he often patronizes investors, if he even talks to them at all. And Evan Spiegel, the company’s mercurial C.E.O., remains wary and disdainful of the art of leading a public company. User growth had flatlined, and in some instances, declined. leadership team was gone, and around a dozen senior executives had departed since. The company’s stock price, after all, had fallen from $21.22 a share nearly a year earlier to an all-time low of $4.82. A couple of weeks ago, I asked a former Snap employee what would happen to the social network. ![]()
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